#77: Fishing Close to the Boat: A Smarter Way to Get Clients – Joe McKay
What if you didn’t need to have everything figured out — and could still build a thriving freelance business?
In this episode, I’m joined by Joe McKay, a copywriter, ghostwriter, and business coach who helps solopreneurs get better at working ON their businesses.
Joe shares how embracing experimentation, following his energy, and leaning into curiosity helped him carve out a fulfilling career that supports his life as a dad of three.
We talk about the mindset shifts that made the biggest difference in his journey, from letting go of linear career paths to navigating the fear of posting online. Joe shares practical, real-world strategies for using LinkedIn to attract clients — including the “hand raisers” method and his go-to conversation starter that never feels pushy.
He also opens up about how he landed his first paying client, why “the fish closest to the boat” should be your priority, and the systems that help him stay consistent without burning out.
If you’ve ever struggled with confidence, clarity, or content creation, this episode is exactly what you need.
Enjoy!
Takeaways:
- Not everyone has a linear career path; embrace the journey.
- Follow your energy and intuition when making career decisions.
- Recognize the privilege that allows for experimentation in your career.
- Introspection is key for understanding clients and oneself.
- Staying small and agile allows for quick testing and adaptation.
- Listen more than you talk during sales conversations.
Here's where you can connect with Joe:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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