#78: The 4 Ingredients of E-Mails that Bring in Sales – Eman Ismail
If you think email marketing is just for big brands with massive lists, think again. In this episode, I’m joined by Eman Ismail—email strategist, copywriter, and founder of Eman Copy Co.—who’s on a mission to help freelancers and small business owners use email to grow profitable, sustainable businesses.
Eman shares her journey from being unexpectedly laid off to building a thriving freelance business—and how email played a key role in making that possible. We dive into why email is still one of the most powerful marketing tools, how freelancers can use it to build trust (not just sell), and what makes a welcome sequence or newsletter actually worth reading.
We dig into what makes a great email sequence, the mistakes freelancers often make with their newsletters, and how to write emails that actually get opened, read—and lead to sales.
You’ve heard a lot of episodes about emails, but Eman is one of those people who will for sure inspire you to finally get going with your own list.
And in case you already have an email list, but are struggling to grow it or just want to hear some tips you can implement straight away, you’re in the right place.
In this episode, you’ll learn why email still works, what freelancers are getting wrong, how to write emails that feel natural and authentic, and the essential elements of a great welcome sequence.
Eman is kind, warm, and extremely generous with information, so make sure to listen to this one to the end.
Enjoy!
Takeaways:
- Connection is the most important ingredient in email marketing.
- Email should feel like a one-on-one conversation.
- Directly addressing your audience enhances engagement.
- Stories can make your content more memorable and impactful.
- Experimentation is key in email marketing strategies.
- It's important to be open to failure and learn from it.
- Creating inclusive spaces is essential for diverse audiences.
Here's where you can connect with Eman:
- Website
- Podcast
- Quiz (Find Your Perfect Newsletter Style)
- Senja – Testimonial Collection Tool (Eman's Affiliate Link)
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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