#80: The CFO You Wish You Had: Money, Systems, and Self-Worth – Sara Bryson
Freelancers and solopreneurs often launch their businesses in pursuit of freedom—but many quickly discover that “freedom” comes with a side of overwhelm, confusion, and financial stress.
In this episode, I’m joined by Sara Bryson, financial strategist and founder of CFOhyeah, who helps small business owners untangle the money side of running a business—without the jargon or judgment.
We talk about the real cost of working without systems, why so many freelancers underprice their services, and what to do if your business is generating revenue but there’s never anything left at the end of the month. Sara also shares a ton of actionable advice, including how to start creating SOPs even if you’re a one-person business, why quarterly business reviews are a game-changer (even if you dread them), and what your pricing might be saying about your self-worth.
She also breaks down the three behavioral patterns she sees most often in freelancers—and what to do if you recognize yourself in any of them.
If you’ve ever wondered why your bank balance doesn’t reflect how hard you’re working—or if you’re constantly undercharging, overdelivering, and still feeling stuck—this episode is for you.
Sara is kind, warm, and empathetic, which I’m sure you’ll agree with after listening to this conversation.
Enjoy!
Takeaways:
- Learning from both successes and failures is crucial for growth.
- Developing systems early on saves time and increases efficiency.
- Quarterly reviews help keep business goals on track and relevant.
- Setting specific, realistic goals is essential for success.
- Regularly updating processes ensures they remain effective.
- Creating SOPs helps streamline operations and prepare for future growth.
- Men and women experience different pressures in business.
Here's where you can connect with Sara:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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