#79: How to Launch a Podcast Without Burning Out or Overthinking It – Slobodan Manić

What happens when you combine consistency, curiosity, and a love for human connection? For Slobodan Manić, who goes by Sani, the answer is simple: podcasting.
In this episode, Sani shares how he launched his podcast during the pandemic as a way to meet people and build meaningful professional relationships—something that has since evolved into an international platform with nearly 200 episodes.
We dive into why podcasting still matters, even in a post-pandemic world, and how it can open doors you didn’t even know existed. Sani talks about his two interview formats—bite-sized 10-minute episodes and longer in-depth conversations—and how his background in conversion rate optimization helped him experiment, iterate, and stay consistent.
He also breaks down the systems he uses to streamline production (yes, there’s AI involved!) and the importance of designing a podcasting workflow you actually enjoy.
Plus, we talk about the value of starting a podcast in a second language, and why it’s okay—expected, even—to be bad at the beginning.
Whether you're thinking about launching a podcast or already running one and looking to scale, this conversation is full of practical tips, real talk, and refreshing honesty about what it *actually* takes to stick with it.
Enjoy!
Takeaways:
- Podcasting has made networking easier than ever before.
- Consistency and enjoyment are key to long-term podcasting success.
- Experimenting with different formats is essential for growth.
- Automation can significantly enhance podcast production efficiency.
- Shorter episodes can attract guests who are new to podcasting.
- Having multiple episode formats can increase overall output.
Here's where you can connect with Slobodan:
- Podpacer (tool for podcasters)
- No Hacks Podcast
Additional resources:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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